Digital Native | AI Marketing Pioneer | Platform Builder
YEGO Mobility (East Africa)
Scaled to 300K+ downloads, 25K+ drivers, 150+ Corporate B2B clients
- Built driver empowerment program – service providers into content creators with rewards
- Achieved 20% user growth and 3X driver growth YoY through strategic partnerships
- Led 150+ person teams across 2 countries with performance reviews every 3-4 weeks
- Operational breakeven in 18 months in highly competitive market
- Launched operations in Mombasa, Kenyan Coast, Eldoret, Nakuru – tailoring strategy to each region’s socio-economic needs
- Built partnerships across finance, fuel, insurance, security, vehicle maintenance sectors
- Partnerships led to 20% increase in weekly active users and 3X growth in driver onboarding YoY
- Developed internal processes for client prospecting to onboarding using HubSpot, Rocket Reach, Trello, Zoho
– Deep experience using Google Ads, leveraging Search, Display, YouTube, Discovery, and Performance Max
If it needed traction, structure, or momentum—I probably built the framework behind it.
NFX Digital / Adytude.com
1M+ Reviews • 500K+ Users • 4,000+ Research Projects Delivered
A gamified consumer insights platform that reimagined how brands collect feedback — and how consumers get rewarded for giving it.
- Co-founded and shaped product direction, UX, and reward system.
- Applied Octalysis Framework achieving 14-minute average session time (industry-leading)
- Scaled YouTube organically to 44M+ views, 87K subscribers, driving product engagement
- Managed campaigns from ₹2L to ₹4Cr across PepsiCo, ITC, TATA, TVS, Bajaj, Zomato, Amazon,Dabur, Titan, TOI, Perfetti
- Strategic Partnership with STCH Events (2021-22): Led digital for Samsung, Audi productlaunches; Modicare radio partnerships; rebuilt Mayo College digital presence
- Business Partnerships: Millward Brown, Innocean, IFFCO
Raised seed funding ($2.25M / ₹6.6 Cr from IAN) and continuing rounds; valuation $6.29M - Built and managed cross-functional teams of up to 75 across research, marketing, and tech
- Implemented OKRs and monthly sprint reviews for accountability and cross-team alignment
Not just a campaign guy — this was product, marketing, ops, and scale rolled into one.
22feet Tribal Worldwide
Handled integrated digital strategy and execution across some of India’s most iconic launches and campaigns.
- Royal Enfield: India’s 1st company with too much UGC! Built creator community, supportmatrices, content workflows, complaint escalation. 360* digital, product launches, and even country expansion (UK, Colombia, Paris, Indonesia, etc).
- Huawei Honor: Spearheaded India launch with ground-up content, media, and influencer strategy. Helped manage IPL partnership and Flipkart rollout.
- Dunkin Donuts: Drove city-level launch campaigns from strategy to execution.
- Bacardi & Dewar’s: Led digital around NH7 Weekender 2015: Managed ALL digital uploads across Bacardi brands with a small team (6on-ground + 5 remote via OML). Launched The Dewarists S2 (Online only), and connected brand + culture initiatives.
- Pioneered creator marketing (2012-16): Strategies for Nike, Red Bull, Kingfisher, Heineken,Fastrack, Wildcraft, Audi & more
- First agency partnership with Google for interactive display formats
- Managed budgets up to ₹6 Cr across campaigns
Led 20+ member cross-functional teams
Led strategy, creative direction, and helped plan media budgets. Lived on both sides of the brainstorm: ideas and execution.
Online Courses
Brands I’ve worked on/with
