Digital Native | AI Marketing Pioneer | Platform Builder
YEGO Mobility (East Africa)
Scaled to 300K+ downloads, 25K+ drivers, 150+ Corporate B2B clients
What I did:
- Built a driver-empowerment program turning service providers into content creators with rewards
- Achieved 20% user growth and 3× driver growth YoY through strategic partnerships
- Led 150+ person teams across two countries with regular performance cycles
- Took the business to operational breakeven in 18 months in a competitive market
- Launched operations across Mombasa, the Kenyan Coast, Eldoret, and Nakuru—tailoring strategy to each region
- Built partnerships across finance, fuel, insurance, security, and vehicle maintenance
- Designed internal prospecting → onboarding workflows using HubSpot, RocketReach, Trello, and Zoho
- Ran Google Ads across Search, Display, YouTube, Discovery, and Performance Max
What it taught me:
If it needed traction, structure, or momentum—I probably built the framework behind it.
NFX Digital / Adytude.com
1M+ Reviews • 500K+ Users • 4,000+ Research Projects
A gamified consumer insights platform that rethought how brands collect feedback—and how users get rewarded.
What I did:
- Co-founded and shaped product direction, UX, and reward system.
- Applied Octalysis Framework achieving 14-minute average session time (industry-leading)
- Scaled YouTube organically to 44M+ views, 87K subscribers, driving product engagement
- Managed campaigns from ₹2L to ₹4Cr across PepsiCo, ITC, TATA, TVS, Bajaj, Zomato, Amazon,Dabur, Titan, TOI, Perfetti
- Strategic Partnerships (2021-22): Led digital for Samsung, Audi product launches; Modicare radio partnerships; rebuilt Mayo College digital presence
- Business Partnerships: Millward Brown, Innocean, IFFCO
Raised seed funding ($2.25M / ₹6.6 Cr from IAN) and continuing rounds; valuation $6.29M - Built and managed cross-functional teams of up to 75 across research, marketing, and tech
- Implemented OKRs and monthly sprint reviews for accountability and cross-team alignment
What it taught me:
This wasn’t “campaign work.” It was product, marketing, ops, and scale.. simultaneously.
22feet Tribal Worldwide
Handled integrated digital strategy and execution across some of India’s most iconic launches and campaigns.
What I did:
- Royal Enfield: India’s 1st company with too much UGC! Built creator community, supportmatrices, content workflows, complaint escalation. 360* digital, product launches, and even country expansion (UK, Colombia, Paris, Indonesia, etc).
- Huawei Honor: Spearheaded India launch with ground-up content, media, and influencer strategy. Helped manage IPL partnership and Flipkart rollout.
- Dunkin Donuts: Drove city-level launch campaigns from strategy to execution.
- Bacardi & Dewar’s: Led digital around NH7 Weekender 2015: Managed ALL digital uploads across Bacardi brands with a small team (6on-ground + 5 remote via OML). Launched The Dewarists S2 (Online only), and connected brand + culture initiatives.
- Pioneered creator marketing (2012-16): Strategies for Nike, Red Bull, Kingfisher, Heineken,Fastrack, Wildcraft, Audi & more
- First agency partnership with Google for interactive display formats
- Managed budgets up to ₹6 Cr across campaigns
Led 20+ member cross-functional teams
What it taught me:
Led strategy, creative direction, and helped plan media budgets. Lived on both sides of the brainstorm: ideas and execution.
Online Courses
Brands I’ve worked on/with
