Digital Experiments
Side quests with serious potential
A sandbox of small builds with big lessons
Where content, tech, and marketing collide—and occasionally go viral
BetterKE – Kenya Travel Blog
A travel blog for East Africa—80% AI-written, 20% guided by a team of two squinting at open-source images and fact-checking AI hallucinations. noticed a serious gap in clean, helpful content around Kenyan travel, so we built one. Not claiming it’s the next Lonely Planet, but it’s been fun, fascinating, and surprisingly decent for a side project that runs on prompts and patience.
SuperFoods – YouTube
Built as a test in evergreen content—healthy eating videos generated using AI tools, plus writers and a Romanian voiceover artist I hired. It’s 70% automation, 30% people power, and still out there hoping to help people make more informed food choices.
Food Marketing Blog
Launched to help food entrepreneurs cut through the clutter of marketing platforms, buzzwords, and paid ad overwhelm. Built manually back then, and surprisingly impactful for a low-key experiment (got me a few international clients at the time). Relaunching soon—with AI doing the grunt work this time.
Adytude – YouTube
Created as a way to study the evolving YouTube algorithm. No hosts, no faces— I built the Adytude YouTube channel to test longer-form content and see what organic, unboosted reach really looks like. The Result? Over 44 MILLION views, over 82900 organic subscribers, and less than 100 videos posted— funnelling traffic back to Adytude.com. Helped me learn what sticks, what spikes, and how the platform works.
WHY?
A Curious Mind with Builder’s Bias
I build things because I can’t not build them. Hare are some truths I’ve learned from 17+ years in digital—and the mindset I bring to every project, experiment, or partnership.
investing in these over SIPs
They’re how I learn faster, spot patterns earlier, and get better at building systems that actually work. If there’s a smarter way to do something, I’m probably testing it already.
I test things. A lot.
Sometimes it’s a blog. Sometimes a faceless YouTube channel. Sometimes a startup. I’ve found that small experiments often teach more than big plans. So I build to learn—and occasionally, they take off.
Ship rather than spiral
Gut instinct is great—but I’ve learned that even the best ideas fall apart without a bit of scaffolding. Not every build needs a blueprint, but I’ve seen how even loose structure can keep wild ideas from collapsing mid-sprint.