Your Ordinary is my Extraordinary.

Vir builds with intent, scales with purpose, and constantly rewires things to keep them alive.

He is at his best when navigating complexity, turning ambiguity into opportunity, and translating creative ideas into structured, scalable outcomes. With a preference for agile experimentation over rigid playbooks, Vir combines vision with execution to drive impact.
Purpose

The intersection of creativity, systems thinking, and digital innovation.

Vir has helped scale two startups from 0 to 1—one in East Africa, and one in India—each grounded in the belief that digital platforms can be forces for good. From co-founding Adytude.com (a gamified consumer insights platform under NFX Digital) to currently helping build a driver-first ride-hailing ecosystem in Africa, Vir combines long-term vision with hands-on execution.

  • Scaled two startups from idea to execution across two continents (India + Africa)
  • Helped secure funding for NFX Digital and launched Adytude.com
  • Helped set up and scale YEGO Mobility- the fastest growing Ride Hailing startup in East Africa.
  • Built and led cross-functional teams across India, Africa, and remote setups
  • Delivered 250+ digital campaigns for top brands—across automotive, FMCG, fashion, food & beverage, and tech
  • Digital lead on global brands including Royal Enfield, Bacardi, Huawei Honor, Dunkin’ Donuts, Dewar’s, and others
  • Contributed to work for PepsiCo, Heineken, Red Bull, Nike, Fastrack, and more

Places That Shaped Me

Not a travel list. Just places that shifted my thinking, made me notice something new, or changed how I approach the things I build.

India

The art of working through chaos. Deadlines still move even when the city doesn’t sleep.

Kenya

Taught me how to design with context. The leapfrog effect is real when tech meets local ingenuity.

Zanzibar

No rush, no noise—just space to pay attention. A good reminder that clarity needs quiet.

Istanbul

The past and present having coffee together. Taught me that narrative is a system too.

Sri Lanka

Flow. That’s the word. The kind of place that gives you ideas without asking for them.

Rome

Some things are still standing 2,000 years later. That’s what I think about when people rush an MVP.

Bali

Soft living, sharp focus. There’s clarity in balance—even if the Wi-Fi drops occasionally.

Paris

Every detail feels like it was argued over (in a good way). That kind of intention sticks.

Singapore

Structure done right. Systems, design, and quiet efficiency—without trying to impress you.

Egypt

History as infrastructure. Walking through cities that still work after thousands of years is humbling.

Vienna

Architecture, rhythm, quiet order. Made me realise that systems can be both beautiful and invisible.

Phu Quoc

Built barefoot. Focus thrives where there’s freedom—not fluorescent lighting.

Malaysia

A balance of cultures, systems, and surprises. Made me more thoughtful about multi-layered audiences.

Dubai

Ambition in concrete. There’s something magnetic about how bold the planning is—and how often it works.

Madrid

Creative tempo with warmth built in. Everything flows like it’s meant to—conversations, ideas, even deadlines.

Vatican City

Stillness with structure. A quiet place that somehow holds weight, scale, and intention—all within walking distance.

Bhutan

An economy based on happiness, and it shows. A place that redefined how I think about value.

Oman

Vastness and rhythm. Driving across the country taught me how space shifts perception and tempo.

China

Scale and speed aren’t opposites. Watching systems move at this level changed how I think about “done.”

Maldives

Proof that beauty and balance don’t need noise. Quiet luxury and clear water thinking.

I’ve worked across cities, cultures, teams, and timelines—but I still get excited by the start of something. If this page reads a little like a map, that’s intentional. It’s not just where I’ve worked—it’s how I work. Layered, evolving, a little unconventional. If you’re working on something that feels the same, I’m listening.

My Experience