Work That Built Me
Some roles taught me structure. Others let me build it from scratch. Every one of them shaped how I think, lead, and scale.
YEGO Mobility (East Africa)
Scaled to 300K+ downloads, 25K+ drivers, 150+ Corporate B2B clients
– Built driver empowerment program – service providers into content creators with rewards
– Achieved 20% user growth and 3X driver growth YoY through strategic partnerships
– Led 150+ person teams across 2 countries with performance reviews every 3-4 weeks
– Operational breakeven in 18 months in highly competitive market
– Launched operations in Mombasa, Kenyan Coast, Eldoret, Nakuru – tailoring strategy to each region’s socio-economic needs
– Built partnerships across finance, fuel, insurance, security, vehicle maintenance sectors
– Partnerships led to 20% increase in weekly active users and 3X growth in driver onboarding YoY
– Developed internal processes for client prospecting to onboarding using HubSpot, Rocket Reach, Trello, Zoho
– Deep experience using Google Ads, leveraging Search, Display, YouTube, Discovery, and Performance Max
If it needed traction, structure, or momentum—I probably built the framework behind it.
NFX Digital / Adytude.com
1M+ Reviews • 500K+ Users • 4,000+ Research Projects Delivered
A gamified consumer insights platform that reimagined how brands collect feedback — and how consumers get rewarded for giving it.
– Co-founded and shaped product direction, UX, and reward system.
– Applied Octalysis Framework achieving 14-minute average session time (industry-leading)
– Scaled YouTube organically to 44M+ views, 87K subscribers, driving product engagement
– Managed campaigns from ₹2L to ₹4Cr across PepsiCo, ITC, TATA, TVS, Bajaj, Zomato, Amazon,Dabur, Titan, TOI, Perfetti
– Strategic Partnership with STCH Events (2021-22): Led digital for Samsung, Audi productlaunches; Modicare radio partnerships; rebuilt Mayo College digital presence
– Business Partnerships: Millward Brown, Innocean, IFFCO
Raised seed funding ($2.25M / ₹6.6 Cr from IAN) and continuing rounds; valuation $6.29M
– Built and managed cross-functional teams of up to 75 across research, marketing, and tech
– Implemented OKRs and monthly sprint reviews for accountability and cross-team alignment
Not just a campaign guy — this was product, marketing, ops, and scale rolled into one.
22feet Tribal Worldwide
Handled integrated digital strategy and execution across some of India’s most iconic launches and campaigns.
What I worked on:
– Royal Enfield: India’s 1st company with too much UGC! Built creator community, supportmatrices, content workflows, complaint escalation. 360* digital, product launches, and even country expansion (UK, Colombia, Paris, Indonesia, etc).
– Huawei Honor: Spearheaded India launch with ground-up content, media, and influencer strategy. Helped manage IPL partnership and Flipkart rollout.
– Dunkin Donuts: Drove city-level launch campaigns from strategy to execution.
– Bacardi & Dewar’s: Led digital around NH7 Weekender 2015: Managed ALL digital uploads across Bacardi brands with a small team (6on-ground + 5 remote via OML). Launched The Dewarists S2 (Online only), and connected brand + culture initiatives.
– Pioneered creator marketing (2012-16): Strategies for Nike, Red Bull, Kingfisher, Heineken,Fastrack, Wildcraft, Audi & more
– First agency partnership with Google for interactive display formats
– Managed budgets up to ₹6 Cr across campaigns
Led 20+ member cross-functional teams
Led strategy, creative direction, and helped plan media budgets. Lived on both sides of the brainstorm: ideas and execution.
Pepsico – Most Innovative Agency of the Year Award
PEPSICO INDIA
Boutique Agencies
Net Prophets and Olive Global
Smaller setups taught me how to be scrappy, curious, and hands-on across everything.
Content
Created digital roadmaps from scratch — content, layout, and brand voice included.
SEO
Built SEO strategies including DA, Linking, Forum and more- before they became cool again.
Campaigns
Mapped out plans, platform flows, and creative campaigns for brands like: Hughes Education, Archies, Dulux, iGenius, Greenply, Tecnova, Max Healthcare.
I discovered Digital Freelancing in ’07
From website flipping to ghostwriting content for tech forums — I’ve explored the internet’s many doors.
While at University:
– Built and managed 40+ person remote team (UK, Australia, South India) at age 18
Website flipping, paid forum moderation, ghost writing – earning online before PayPal India official launch
– Worked with 30+ clients across time zones.
– Offered SEO, content, UX rewrites, link building, and even niche YouTube monetization strategy.
– Ghostwrote for early-stage founders, product thinkers, and a few internet-famous aliases.
Digital work was my choice of exploration – no courses existed, just experimentation
It sharpened my operator instincts — how to hire, delegate, iterate, and deliver at speed.
Early Internships & Writing
- Times of India NIE (2007-08): 20+ articles published as feature writer
- Topics: Sports (Twenty20), piece on President Kalam, ‘Tween Times’ Kolkata
- McCann Erickson (Nov-Dec 2007): Content internship – Chevrolet, Happydent, Coke
- Showtime Events (Jun-Jul 2006): Event management, backstage manager
- Castrol Bike Rally Jaipur, Magic Moments Vodka, Samsung
- The Production House (2008): Music sourcing/editing for NIFT ’08, World of Wearable Art India’07
Digital Courses
Brands I’ve worked on/with
